NehalKazim.com

I have seen many brands be so hesitant in sharing any information to their followers and fans where there are two outcomes:

• When they post updates, the language used in the post is as if they’re seeking approval. Immediately, their audience is turned off because they can sense the uncertainty in their voice and overall approach.
• They don’t post any updates. Period.

With these types of outcomes, it hurts the brand than doing any good. If your brand is experiencing either of the above results, make sure you’re not a victim to the 5 Warning Signs of a Weak Social Media Strategy.

Leveraging Your Knowledge to Your Advantage

As the social media manager, you are the brand ambassador online. The updates posted online directly reflect how the brand is perceived in the market. From the tone to the emotions of individual posts, your audience has those characteristics attached to the brand that is being built.

There is an overlooked advantage: your knowledge of the products and services of the business in addition to the culture of your workplace. By being knowledgeable and being around colleagues, I have noticed that the quality and the response from updates are noticeably better.

Spice Up Your Content

Here are ways to freshen up your content updates:

• Show emotion. When there’s an exciting update that all of your colleagues are going crazy over, share your excitement! Share pictures, share videos and show how happy you are. Of course you don’t want to show-off but do it in a way where you celebrate with finesse. A little controversy can create some great discussion as well.
• Share insider updates (without crossing legal boundaries. This can create surprising levels of engagement. Updates that create buzz are: improvements on products, heartwarming testimonials, attending cool industry events, being a part of a charity event, etc.
• Act as a Resource. If there’s a recent study that would be beneficial to a follower who’s asking a question on Twitter, link to it. If you saw a tutorial that will help solve a common problem, link to it. By linking to links that are valuable to your audience, you become valuable in their perspective. Another benefit is that click throughs will steadily increase as you are “teaching” your followers to click on your links.

Your audience wants to bask in the glory of your business’s success; let them be part of it!

How do you get your market to engage with your business online?

Photo Credit: McAzadi