When it comes to social media, there are a lot of questions around measurement, shortcuts, tips and tricks, tools to use, etc. One of the questions that I don’t hear often is how can I make my clients feel special?
A person subscribes to your blog, “likes” you on Facebook, follows you on Twitter and can’t stop talking to their friends about your brand; the least you can do is make them feel special. Learning to connect with your audience may feel like a climb up hill but here’s a solution.
Amber MacArthur published her book Power Friending: Demystifying Social Media to Grow Your Business
I felt that this book is going to be valuable to you as a subscriber to this blog so I reached out to Amber. Below is an interview on Power Friending and how you can execute based on the concepts from her book.
Here are few points Amber touches on in the interview:
- Quick tips on how to manage social media in 30 minutes a day
- What to post on your social media networks
- Why ROI isn’t the only metric but ROE
- A tool that can help save time when managing social media
Here’s how you can WIN a copy of Power Friending!!
- Retweet article.
- Answer this question in the comment section below: what can brands, big or small, do differently to connect with their rockstar fans through social media?
I will choose a winner on Wednesday, June 23. The person with the best answer on what brands can do differently with their social media initiatives will win a copy of Power Friending. I’m hoping you got value from the interview with Amber Mac. My main objective with the interview and this blog is to not just think about how totally awesome social media and why you should be using it, but how you can implement it into your marketing strategy.
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This guy always thought Starbucks was amazing at connecting to customers. Foursquare, twitter, facebook… they're everywhere… but they actually give you an incentive like free coffee or something
I see a lot of local municipalities utilizing the power of social media sites to help make their residents aware of events and happenings in the area. I think this is a great utilization of these networks, however, very passive. If a resident is unaware the municipality is on Facebook or Twitter, they aren't going to be able to follow for the updates. Not only do businesses need to utilize these services, they need to advertise and make people aware of it so they can follow the updates.
Create a branded web series. Give your brand a “personality” aside from the image that is conveyed on TV, this adds depth to your brand and the possibilities of implementation are endless. Either scripted or reality-based, both approaches give your fans the ability to connect with you on a more personal level.
Brand company hosts private workshops or events for loyal followers using social media. The more brand company educates customers, more loyal followers will follow in the long run. It is as simple as brainwashing.
Thanks Brent!
What municipalities may not realize is that it takes time to create strong relationships. The reason people go immediately to a specific newspaper's twitter profile is because they are credible in the eyes of the consumer and they have built a relationship with them over time. Relationships take time and there's no way around it.
Thanks Natasha!
Branded content is popular and with more companies jumping on the bandwagon, they are reaping the rewards before more brands open up to it. Small to medium sized businesses have an advantage, in my opinion, as they can be more niche with the content while providing high value for the viewer.
Thanks Alex! That's also when people become evangelists of the brand and really move it forward by introducing the brand to their network.
Thanks Brennan! I wonder how far larger corporations will go for creating brand awareness of their brand. Check out the latest from Virgin America and Klout: http://klout.com/perks/virgin/TO. Free round-trip from Toronto to San Francisco or LA.
I would say they can make the rockstar fans actually feel like rockstars. Use social media to shine the spot light on your fans, instead of on your product, by publicly recognizing them for contributing to the brand (both positive/negative feedback counts), or introducing/utilizing your brand in new and exciting ways or venues. The people using/participating in your brand are as much your brand as anything else, if not more. Best focus on them.
BODHISATVA
(bodhisatra@gmail.com)
I think that the key to any relationship is communication and being able to relate. Any company can improve its base by simply opening up and creating a dialogue that shares common ground. The brand that truely embraces the new social media outlets and not only allows but encourages its employees to use these newer means of communication and explore their potential, Will find better communication going on between themselves as well as their clentele. Interact, show your human qualities, relate, relate, relate.
Thanks Daniel! Making your clients feel special is a definite advantage from the brand's perspective as they can do it in a cost-effective manner.
Thanks Perry! I couldn't agree more. It's about relevance and building relationships with the right people. “Everyone” is not a potential client; so it's important which type of client you feel is worth the investment to build those relationships.
As more and more consumers enter world of social media its important to not leave them behind as your brand focuses on “rock star” fans.
Thanks Kam! It's very easy to look at the two extremes: rock stars and people who are … “unsatisfied”. But the other say 90% of people are difficult to target and engage. Interesting point :)
Thanks Kam! It's very easy to look at the two extremes: rock stars and people who are … “unsatisfied”. But the other say 90% of people are difficult to target and engage. Interesting point :)
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