Browsing the archives for the Social Media category

Are You Accidentally HIDING Your Business Online?

What you don’t know can hurt you. I was having a conversation with a small business owner recently and we got to talking about Twitter. A question that stuck out in my head was, “How do I increase my followers?” I gave a few tips but decided to dig deeper. I quickly scanned their website…I [...]

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How to Make Bland Content Updates More Exciting

I have seen many brands be so hesitant in sharing any information to their followers and fans where there are two outcomes: When they post updates, the language used in the post is as if they’re seeking approval. Immediately, their audience is turned off because they can sense the uncertainty in their voice and overall approach. They [...]

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3 Keys to Growth For Your Social Media Strategy

Setting up social media outposts on platforms like Twitter and Facebook isn’t exactly grunt work. The challenge that many brands face is maintaining those outposts and creating growth of these social media platforms to gain traction and catch their market’s eye. Here are 3 keys that will promote growth with your social media strategy: 1) [...]

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Social Media Will Fuel FIFA World Cup Success

FIFA World Cup creates an energy around the world that excites and inspires. This year’s South African competition will be different than any other year. There is one main reason why this year’s FIFA is going to be bigger than ever: we’re more connected. The 2006 FIFA World Cup brought people together. We shared our [...]

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Give 80% Before Getting 20% in Every Relationship

There is a lot of discussion around the time invested in social media and ROI. I feel as if this question that will keep coming up over and over again. Recently, I was listening to Mitch Joel’s podcast with Gary Vaynerchuk. Gary mentioned something that really took me by surprise. The funny thing is that [...]

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No Passion = No Social Media Lovin’

As I prepare for SIFE Ryerson’s National competition with my team, I face an obstacle that a few speakers face: showcasing that raw passion and emotion for the actual presentation. You know the presentations where you know the presenter is knowledgeable on the topic but you can almost sense their discomfort delivering the presentation. If [...]

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My PodCamp Toronto 2010 Experience

PodCamp Toronto 2010 is a FREE “unconference” bringing together professionals and hobbyists from Toronto and the surrounding area to explore the cutting edge of new and social media. My first time at PodCamp Toronto was inspiring. There were many like-minded individuals that are looking for the next social media trend to leverage within their own respective businesses. [...]

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How To: How to Make a Fan Page on Facebook

Facebook has more than 400 million users where the average active user spends more than 50 minutes a day on Facebook. This video will show you how to make a fan page on Facebook step-by-step. The purpose of this video is not just to show you how to make a fan page for Facebook but [...]

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Family Day Escapade, Ghost Towns and Social Media Marketing

I want to show you how customer decisions can be changed in an instant. I want to illustrate why you need to be on top of social media or your business could now be your competition’s business for the taking. In Canada, February 15, 2010 marks our relatively new “holiday”, Family Day. With the whole [...]

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5 Warning Signs of a Weak Social Media Strategy

Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad: [...]

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